The Digital Haystack: Where Are India’s Digital Publishing Programs?
by Mapin Publishing
Although strong IT capabilities in India are setting stage for the country to be a natural hub of publishing services, publishers within India are yet to jump on to the digital bandwagon. The value of publishing services outsourced to India is projected to reach $1.2 billion in 2012. Concerns of quality notwithstanding, India commands 60% of global publishing outsourcing.
Despite this strength, publishers are holding back from taking giant strides on digital platforms. Acronyms like EPUB, mobi, XML, DRM, iOS, and words like Apps, Android, e-Ink are still one big jumble for most publishers, who are overwhelmed and confused at the same time.
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